FT30

Andersen Consulting. 
In the new economy some opportunities may just be paint jobs

 July  2000

  Uses: Instantly gives traditional organisations the glossy sheen of electronic commerce. Temporarily conceals critical business model flaws.

Directions: Using quick strokes, apply a thin a layer to surface of organisation. Repeat application as needed.

Warning: may not withstand sustained use or brutal competition.

Looking for a longer lasting approach to eCommerce?

In a rush to join the eCommerce revolution, many organisations have opted for and easy-to-apply approach. But without a business model to back it up, even the coolest website can’t take you very far. And off-the-shelf, plug-and-play software won’t help you with withstand the relentless, brutal competition of the emerging electronic economy. Across industries and geography, Andersen Consulting organisations surmount the real strategic challenge. How to create an original and resilient value proposition, and how to align the entire organisation to capitalise on it. Of course, this approach doesn’t simply spray on. But then again, it doesn’t simply wear off either. 

Andersen Consulting