E-BUSINESS GETS BACK TO BUSINESS
Or:
Goodbye Cheap Thrills
Hello Bottom Line Benefits
The first
chapter of e-business was an emotional one.
It was filled with the promise of wealth, the
intensity of rapid innovation, and the passion of entrepreneurship. It
also showed a lot of internet start-ups how devastating gravity can be. The rest of us learned that hype is not a business plan; that
the fundamental business principles still apply.
More importantly, we discovered that beyond the deafening roar of
dot-com hysteria, there were thousands of businesses working quietly with
IBM to become integrated e-businesses, putting their core business
processes online and connecting their employees, customers, suppliers and
partners.
The second
chapter of e-business will be a wiser one.
It will bring more opportunity, more complexity, and more questions: What’s the business model for profitability? What kind of e-business infrastructure do I need to support exponential growth? If I invest in one particular platform now, will it be right for the next wave of technology? How do I get our diverse systems to work together? What’s going to happen when wireless technology becomes a reality? IBM has already provided the answers for over 20,000 e-business projects. And we can do the same for you. The second chapter of e-business is upon us. Come and be part of it, go to ibm.com/e-business/uk.